One More Reason Why You Are In The Right Company At The Right Time

by: Brett Hudson
Posted at: TCN Team Pilipinas Group Page


SMS is a reliable workhorse in mobile marketing, but with the sudden rise and popularity of QR codes, text-in call to actions are being substituted by mobile bar codes.

Nowadays consumers cannot go a day without seeing a QR code – whether it is on a magazine page, billboard or bus shelter. In past years, SMS calls to actions were seen just about anywhere. However, many current marketing efforts are not incorporating SMS, but rather placing a QR code on products to drive user engagement.

SMS gives brands an easy, broad reaching and low cost means of consumer communication via the mobile channel – and as you know, is ubiquitous, but it lacks the rich media experience that QR codes can deliver.

From some of the campaigns that we have run alongside SMS call to actions, the QR codes are outperforming the response from SMS significantly.

Scanning success:
Over the past year brands and marketers have added a mobile bar code component to their campaign initiatives.

Many companies are even educating consumers on what a QR code is and how they can use it.

I believe QR codes still have that newness factor associated with them. It’s about that sheer convenience and adoption opportunities that QR codes offer to brands, enterprises and consumers alike – answering the need for information on the go, interactivity, measurability and traceability – that will ensure that the market for mobile bar codes will continue to grow this year.

Conde Nast’s Allure magazine has implemented Microsoft Tags in its August giveaway issue.

The publication saw success the first time it ran mobile bar codes on its magazine pages and found that its annual “Free Stuff” giveaways resulted in 444,572 scans.

Since then, Allure decided to incorporate the Microsoft Tags in its annual August issues moving forward.

Unlike an SMS campaign, mobile bar codes are visually represented. If a company is looking to incorporate mobile bar codes into their campaigns, they should also take a look at SMS and see if they can tie both channels into the mix with Text Cash Network.

JUST ONE MORE REASON WHY YOU ARE IN THE RIGHT COMPANY @ THE RIGHT TIME - WITH THE RIGHT PRODUCT - FOLLOWING THE BEST TREND TO BE IN...LET'S GO TCN!

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